What Do Sponsors Want to See?

At PilotCity.com, we aim to create meaningful connections between sponsors, participants, and creators. A critical part of this mission is designing a sponsor landing page that captures the attention of potential sponsors, engages them with valuable insights, and motivates them to claim their organization. Here’s how we envision the sponsor landing page to meet those goals.

What Sponsors Want to See: Traction, Value, and Opportunity

When sponsors arrive at their landing page, they’re looking for clear and immediate value. Specifically, they want to see:

1. Traction: Evidence of activity and engagement, such as the number of participants, programs, and projects associated with their organization.
2. Value: The tangible outcomes of participant efforts, including projects, solutions, and initiatives created for their benefit.
3. Opportunity: Ways to engage further with PilotCity and its ecosystem, from connecting with participants to branding and marketing opportunities.

These elements provide the foundation for a landing page that draws sponsors in and demonstrates the potential impact of their involvement.

Key Features for the Sponsor Landing Page

1. Visibility Into Programs and Participants

The primary incentive for sponsors to claim their organization is the ability to view programs and participants associated with their brand. This includes:

• A list of active programs, showcasing what participants are working on for the sponsor.
• Insights into participant engagement, such as the number of participants, their progress, and their achievements.

This transparency builds trust and highlights the direct value participants are creating for the sponsor.

2. Access to Data Beyond the Numbers

While high-level metrics (e.g., participant counts, project summaries) are important, sponsors also value the ability to dive deeper into the data. This could include:

• Detailed program outcomes, such as project descriptions and deliverables.
• Participant profiles, showcasing skills, contributions, and areas of expertise.

By offering rich, actionable data, the landing page becomes a tool for sponsors to understand and evaluate their impact within the PilotCity ecosystem.

3. Opportunities for Engagement

Once sponsors see the traction and value, the next step is to encourage deeper engagement. The landing page should provide options to:

• Interact with participants and creators, fostering a sense of community.
• Sponsor credentials, activities, cash rewards, or new programs, enabling sponsors to take immediate action and amplify their involvement.

This progression ensures sponsors see a clear path from passive observation to active participation.

The Multi-Level Value Proposition for Sponsors

The sponsor landing page should cater to different levels of engagement, offering increasing value as sponsors move through the journey:

Level 1: Viewing Traction

• Immediate access to programs, participants, and project data.
• High-level metrics demonstrating engagement and outcomes.

Level 2: Diving Deeper

• Detailed insights into participant contributions and program outcomes.
• Tools to explore opportunities and set organizational objectives.

Level 3: Active Engagement

• Opportunities to sponsor credentials, activities, and rewards.
• Tools to create new programs and connect with participants and creators.

The Core Purpose of the Sponsor Landing Page

At its core, the landing page is designed to achieve one primary goal: Motivate sponsors to claim and engage with their organization on PilotCity.

By providing immediate access to valuable insights and clear pathways for engagement, the landing page not only showcases the potential of the PilotCity platform but also empowers sponsors to take action and contribute to the community.

Next Steps for Sponsors

Ready to see what participants and programs are creating for your organization? Claim your organization today and unlock the potential of PilotCity’s innovative ecosystem.

Visit PilotCity.com to learn more!